Americans love recycling — they have no idea how it works

Read the full story at GreenBiz.

If you’ve been following our posts and talks, then you’re already up to speed on this: Americans love recycling. It’s the No. 1 thing they think companies should be doing to positively affect purchase decisions by the consumer. And 85 percent of our fellow citizens agree that recycling is the bare minimum that we can each do for the environment.

But there are some cracks in this belief system. And brands, materials manufacturers and packaging makers need to pay attention.

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