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Guinness has unveiled plans for a three-year regenerative agriculture program aimed at slashing carbon emissions from its barley production in Ireland, which it has touted as one of the most ambitious projects of its kind.
The farm-based scheme aims to highlight opportunities for reducing emissions through efforts such as improving soil health and unlocking its carbon sequestration potential, enhancing biodiversity, reducing synthetic fertilizer use, improving water quality and boosting farmer livelihoods, it said.