Read the full story in Harvard Business Review.
Without buy-in from your company’s rank and file, even the cleverest AI-derived model will sit idle and “data-driven decision-making” will just go around in circles. Companies need to start seeing regular people as part of their data strategy. Data teams must work with regular people every day, develop a feel for their problems and opportunities, and embrace their hopes and fears surrounding data, then focus on equipping people with the tools they need to formulate and solve their own problems. They should also ask two questions with each data project: 1) Who will this effect? And 2) How can we get them involved as soon as possible?