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Kellogg Co. has unveiled Kellogg’s InGrained, a new $2 million, five-year program to reward farmers’ efforts to reduce greenhouse gas (GHG) emissions.
As part of the program, Kellogg will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact. According to Kellogg, much of the rice sourced from the Lower Mississippi River Basin is used in rice-based foods such as Kellogg’s Rice Krispies and Kellogg’s Special K cereals.
The InGrained program will pilot in northeast Louisiana in collaboration with GHG measurement firm Regrow, rice producers, Kellogg supplier Kennedy Rice Mill LLC, and agribusiness firm Syngenta.