Not just the weather: How TV meteorologists influence the public’s views on climate

Read the full story at Bulletin of the Atomic Scientists.

Television weathercasters are more than local news celebrities. Broadcast meteorologists are generally trusted sources of information. When you allow us to enter your living room in the early evening, and your bedroom late at night, to help plan your child’s wardrobe for the coming day or decide whether the weekend barbecue or camping trip is a go, you put your trust in us. For better or for worse, given our knowledge, platform, reputation, and value-added actionable information and forecasts, we are viewed as highly credible public intellectuals.

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