The founder of Untuckit launched a degradable activewear brand

Read the full story at Glossy.

Polyester and nylon are some of the most used materials in the fashion industry, especially in the activewear sector. And yet they are also one of the worst when it comes to environmental cost. Could additive technology be a solution to the problem?

Definite Articles, the brand started by Aaron Sanandres, co-founder and CEO of shirt company Untuckit, launched last month with a mission: to create a more sustainable activewear line, starting with socks. Composed of 51% sustainable nylon, 23% BCI cotton, 23% sustainable recycled polyester and 3% spandex, the sock textiles are composed using Ciclo, a pellet additive that gives them a unique property: They’re degradable at the same rate as natural fibers like wool when in sea water, wastewater treatment plants and landfill conditions.

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