To corporate America: Stop saying, ‘We’ve always done sustainability!’

Read the full story at GreenBiz.

Has corporate America done amazing things to move our society forward? Yes. Have many companies I encounter done wonderful things for their people, their communities and for the conservation of resources? Yes. I’m a capitalist and have pushed all my chips to the center of the table on business, betting that the power of competition, innovation and quarterly profits will in fact spur all companies to make huge strides in caring for people and the planet in the name of the almighty dollar.

But saying you’ve been at sustainability for decades, or that it’s a part of the purpose upon which the company was founded, or that it’s in your DNA just isn’t true for most companies (save the likes of Patagonia and Seventh Generation, both environmental organizations cleverly disguised as consumer goods companies).

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