If you build it, sustainability will come: Measurement and the sustainability culture

Read the full story from ESG Today.

C-suites must build a sustainability culture if they are to achieve ESG objectives. They must rigorously measure progress, set benchmarks for success, and create incentives and disincentives. Once a rigorous structure is in place, going carbon neutral is no longer  “just another thing to do,” or ancillary to a company’s core mission. It is a core mission itself.

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