ZeLoop: an app using blockchain tokens to reward recycling

Read the full story at Packaging Europe.

The Readers’ Award finalist app ZeLoop is using cryptocurrency to incentivize consumers to recycle plastic bottles. Before recycling their bottles at one of 5000 crowdsourced collection points, users take a picture of the amount they are disposing of. Their picture is then verified, and they win blockchain tokens called Eco Rewards that they can exchange for goods and services.

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