Willemijn Peeters on building a business to prevent ocean plastics

Read the full story in Packaging Europe.

Everyone in the packaging industry is concerned with the issue of plastic pollution in the ocean. We have all heard the harrowing statistics, and everyone wants to play a part in helping to manage the problem and create a circular economy for plastics. But for Willemijn Peeters, tackling ocean plastics became her entire work’s mission in 2016 when she started Searious Business with the aim of using upstream innovation to prevent new plastics from entering the ocean. Today, the company works with big brands such as Unilever and Danone to help them make their products more circular.

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