Loop reusable packaging system expands beyond e-commerce to new stores, including Kroger

Read the full story at Waste Dive.

Loop, a reusable packaging program from TerraCycle, has announced it will soon offer some of its products in select U.S. and Canadian retail stores. The program offers products from well-known brands in specialized returnable containers.

Loop will roll out the program “in the coming weeks” at some Fred Meyer stores in Oregon, and will follow up with pilots at several Burger King and Tim Hortons locations later this year. Walgreens, Ulta Beauty and other retailers are expected to join the program early next year, said CEO Tom Szaky during a presentation last week. Woolworths in Australia will also join.

The expansion pivots Loop from an e-commerce site to also having a presence in brick-and-mortar retailers with a “buy anywhere, return anywhere” model. Pilots have already started at Tesco and McDonald’s in the United Kingdom, Aeon in Japan and Carrefour in France. Worldwide, the Loop portfolio includes about 500 products from over 150 companies, Szaky said.

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