Wrangler launches denim featuring planet-friendly fiber made from textile waste

Read the company press release.

Wrangler®, a global icon in jeanswear and casual apparel, today announced that it has teamed up with Infinited Fiber Company to incorporate Infinna™ – regenerated, recyclable fibers– into its global denim range for its Fall 2021 collection, the brand’s most sustainable denim yet. Combined with industry-leading innovations including Indigood™, foam-dye technology that lowers wastewater by over 99%, and an e-flow finishing process, this collection represents Wrangler’s next steps in circularity, water reduction and reduced environmental impact.

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