Subtitles to save the world 2021: An analysis of how UK broadcasters are exposing audiences to climate change through their content

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This is the third in our trilogy of subtitle reports which look at subtitling data from UK broadcasters. Our first subtitle report, which looked at 2018 data , captured imaginations when Cats vs Climate splashed across social media, as no one could quite believe that cats received four times more mentions than climate change on our TV channels. Fast forward a year to our second report and there was a striking increase in mentions of climate change. This year’s report looks back on the year when everything stopped, when we became more aware of our relationship to the natural world and spent more time than ever watching our screens and it reveals that mentions of ‘climate change’ and ‘global warming’ dropped 10% and 19% respectively…

Finally, the report explores how the climate crisis is being represented on our screens and whether content is empowering the public to take action or merely talking about the problem. Together the terms climate change, climate emergency and climate crisis received 14,540 mentions while climate justice, climate action and climate solution only received 296 mentions collectively.

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