Amory Lovins: Decarbonizing industry isn’t just about costs, it’s about profits

Read the full story at GreenBiz.

When talking about deep decarbonization, the cost of deploying new technologies is often a sticking point. It’s time to have a perspective shift. 

This week Amory Lovins, co-founder of RMI and clean energy BAMF, released a paper, “Decarbonizing our toughest sectors — profitably,” encouraging a fresh perspective on the costs of decarbonizing heavy transport and industrial heating. 

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