Regenerative agriculture won’t solve the fashion industry’s pollution problems

Read the full story at GreenBiz.

Investing in regenerative agriculture is the latest trend in fashion. This year, the Kering Luxury Group — home to brands such as Gucci, Bottega Veneta, Balenciaga and Alexander McQueen — has co-founded a regenerative agriculture fund. It aims to transform 247 million acres of land into sustainable fields that produce wool, leather, cotton and cashmere by 2025.

The North Face, Burberry, Timberland, Patagonia, Stella McCartney, Eileen Fisher, Mara Hoffman, Allbirds and Christy Dawn are also among the growing list of brands supporting regenerative farmers. 

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