Read the full story in the Southern Illinoisan.
The state of Illinois wants to rebrand Asian carp for two reasons:
Economics and racism.
A new, non-carp name could help make the fish seem more inviting on restaurant menus, said Kevin Irons, assistant chief of fisheries for the Illinois Department of Natural Resources. More consumption could increase the harvest of the invasive species and thus help the Illinois River and other waterways.
Further, Irons said, Illinois wants to steer away from any racist implications by the “Asian” reference.