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Sustainable packaging has been a priority for brand owners for more than a decade. As 2021 advances, we see relevant and effective activities that address the consumers’ hunger for brands that show respect for the environment.
The consumers’ increased awareness continues to drive the sustainable packaging mission of brand owners. Around 74% of consumers say they are willing to pay an additional amount for products in sustainable packaging. Recyclable packaging seems to matter most to consumers because recycling is something they can do to contribute. However, in many areas, the business of recycling is struggling. This may force brands to adopt other sustainable packaging options.