Past, present, and future of green product innovation

Khan, S. J., Dhir, A., Parida, V., & Papa, A. (2021). Past, present, and future of green product innovation. Business Strategy and the Environment, 1– 26. (open access)

Abstract: Firms are under constant pressure from various governmental and nongovernmental agencies to switch from conventional environmentally polluting products to green product innovations (GPIs). However, the relevant research pertaining to GPI has been published in a diverse set of journals that vary in their scope and readership and, therefore, the scholarly contribution to the topic remains largely fragmented. This study has utilised a systematic literature review approach to examine the literary corpus on GPI to paint a holistic picture of its different aspects. The content and thematic analysis of 85 studies resulted in the extraction of seven key research themes: organisational capabilities, organisational learning, institutional pressures, barriers, structural changes, benefits of GPI, and methodological choices. This study’s findings further highlight the various gaps in the GPI literature and raise some research questions that warrant scholarly investigation in the future. Likewise, our study has important implications for practitioners who are likely to benefit from a holistic understanding of the different aspects of GPI. Similarly, policymakers can use this study’s findings to introduce policy interventions, especially in countries where GPI adoption is low.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: