Read the full story at Fast Company.
In 2020, in the midst of the pandemic, the global sneaker house Adidas and the sustainable, direct-to-consumer shoe brand Allbirds announced they were teaming up to make the most sustainable sneaker ever. Today, we get a look at that shoe for the first time.
It’s called the Futurecraft.Footprint. And while an MIT study from 2013 found the average sneaker had a 30-pound CO2 footprint—about the same as eating about 3.5 Big Macs—the Futurecraft.Footprint comes in at under 3 kilograms of CO2 per pair. It’s 2.94 kilograms to be exact—a number hand written on every shoe.
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