Read the full story at Triple Pundit.
In a March survey, nearly two-thirds of Americans said they’re willing to pay more for sustainable products, but most (74 percent) don’t know how to identify them. So, how can brands communicate with consumers about sustainability and help them understand how their purchases and behaviors impact the planet?
There’s no getting around it: This space is complex, and creating products that truly carry less impact on the environment requires a host of considerations. But communicating with consumers doesn’t have to be complicated, and rising public awareness of sustainability is an open invitation for brands to turn consumer passion into engagement, loyalty and trust.