Levi’s COO wants to transform the brand’s supply chain

Read the full story at Supply Chain Dive.

In a conversation about supply chain transformation at NRF Retail Converge on Monday, Levi Strauss COO Liz O’Neill said a company goal is to have consumers wear its products for longer…

O’Neill said part of the retailer’s focus is to educate consumers on how to recycle its products or leverage the company’s tailor shops to mend or personalize items.

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