The comeback of reuse and the path forward

Read the full story from Closed Loop Partners.

Many feared that the COVID-19 pandemic would push climate and sustainability priorities to the backburner, but the opposite proved true. Setbacks on the use of reusable bags and cups were only temporary as the world adjusted, and overall we witnessed an increase in popularity of reusable packaging solutions that alleviate the waste associated with single-use packaging.

Consumer demand, behavior changes brought on by the pandemic, regulatory shifts, technological developments, the strong business case for resource efficiency and the need to protect our environment are all driving the growth of modern reuse models.

As cities, towns and states across the U.S. start to reopen, and with Starbucks’ recent announcement that personal reusable cups will be accepted once more (on June 22), it’s critical that we examine the potential of these models, why they’re growing and how to remove any potential roadblocks in their pathway to scale. 

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