It’s a good look: Envisioning the long-term value of innovation and sustainability

Read the full story in Forbes.

Sustainability efforts are proving to be fertile ground for many organizations to nurture innovative, competitive and potentially market-disrupting advantages that also contribute to the common good. But in order to capitalize on those efforts, they have to be approached with more than a flash-in-the pan mindset; they require commitment and patience if abiding value is to be achieved.

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