Unilever targets plastic waste with new paper-based bottles for laundry, hair care

Read the full story at ESG Today.

Global consumer brands company Unilever announced today plans to launch the first ever paper-based laundry detergent bottle, forming the next step in the company’s goal to tackle plastic waste. Unilever revealed a prototype bottle that it plans to debut in Brazil by early 2022 on its laundry brand OMO (also known as Persil, Skip and Breeze). The company aims to roll the bottle out afterwards in Europe, and announced that it is piloting the same technology to create paper-based hair care bottles.

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