This hoodie is 100% carbon negative

Read the full story in Fast Company.

The typical “carbon negative” product involves a manufacturer buying carbon offsets to, say, protect forests—something that can be tricky to get right and that doesn’t eliminate the fact that making the product added CO2 to the atmosphere. A new carbon-negative wool hoodie is different: The process of making the hoodie is actually beneficial, removing more carbon from the atmosphere than it creates.

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