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Two-thirds of financial advisers are investing more of their clients’ money in dedicated ESG fund propositions compared to this time last year, according to research from FE fundinfo.
The 2021 Financial Adviser Survey found that just 1% are choosing to invest less in ESG options.
And the driving force behind the change seems to be coming from the clients.
Last year, interest in ESG strategies came from a combination of investor demand and institutional sales pressure.
This year, however, 73% of advisers report that their clients are more interested in ESG investing compared with 2020.
And the rising demand shows little indication of slowing, with 76% of advisers believing that their clients will have more than a quarter of their portfolios invested in environmental, social and governance strategies within the next five years.