Consumer demand for sustainable packaging holds despite pandemic

Read the full story at Food Dive.

Two-thirds (67%) of consumers consider it important that the products they buy are in recyclable packaging, and the same percentage consider themselves environmentally aware — the same share as before the pandemic, according to Trivium Packaging’s 2021 Global Buying Green Report. The report is based on a survey conducted with Boston Consulting Group with 15,000 consumers in Europe, North America and South America. 

More than half (54%) take sustainable packaging into consideration when selecting a product. Younger consumers — those 44 years and younger — are leading the charge, with 83% reporting that they are willing to pay more for it, compared to 70% of all consumers. However, the pandemic has caused about one in three consumers to lower the importance they place on sustainable packaging.

Despite their willingness to support sustainable packaging, many consumers are misinformed about the recycling rates of different materials. Survey respondents believed that 48% of metal was recycled, when the real rate is 64%, according to figures from Global Recycling and the International Aluminum Institute cited in the report. However, the recycling rates for glass, plastic and liquid cartons were much lower than consumers expected. 

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