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Austria-based drink startup waterdrop is debuting in the U.S., according to a press release emailed to Food Dive. The company sells “microdrinks” — hydrating compact sugar-free cubes that dissolve in water. It also sells steel, glass and bamboo bottles.
Made with fruit and plant-based extracts, the microdrink cubes in the U.S. are in four flavors: Boost (blackcurrant, elderflower and açai), Youth (peach, ginger, ginseng and aloe), Glow (mango, cactus fruit and artichoke) and Zen (starfruit, thyme and lemongrass).
The company’s goal is helping consumers increase their water consumption while reducing single-use plastic bottles. About 35.7 billion tons of plastic were created in 2018, according to statistics from the U.S. Environmental Protection Agency. More than three-quarters of this ended up in landfills.