Clean beauty is now a $1 billion business. Just ask Beautycounter

Read the full story at Fast Company.

There’s a lot of money to be made in nontoxic makeup.

Beautycounter, the startup known for its clean formulations, just hit unicorn status. The startup received an undisclosed investment from the Carlyle Group, raising its valuation to $1 billion. The investment gives the firm a majority stake in Beautycounter and is designed to fuel the company’s growth, including an expansion beyond North America. But it’s also a testament to how mainstream—and lucrative—the clean beauty sector has become.

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