WWF releases new guidance on embedding context into corporate water strategy

WWF has released two new guides embedding context into corporate water strategy and targets.

Putting Water Strategy into Context: A Practical Guide to Connect Corporate Strategic Objectives to Local Water Context

This practical guide outlines four steps (assess, prioritize, define and set) aimed to help corporations systematically understand the strategic nature of water within their value chains and establish more meaningful actions, goals and targets. This process not only ensures more efficient allocation of scarce internal resources but also maximizes the ability of corporations to create value for the corporation, nature and people.

Contextual Water Targets: A Practical Guide to Setting Contextual Corporate- and Site-level Water Targets

Building upon the previous report, this practical guide outlines a target-setting framework that enables a corporation to draw on local water context to set contextual water targets at both a corporate- and site-level. It also provides a primer on other commonly used water-related target types (i.e., non-contextual, contextual & science-based) and explains how these all fit together and can complement each other.

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