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Starbucks is targeting greenhouse gas emissions by setting goals focused on farm practices and land usage to become carbon neutral for green coffee by 2030, the company announced Monday.
Specifically, the company said it would provide coffee farmers with precision agronomy tools, distribute climate-resistant coffee plant varietals, and invest in protecting and restoring coffee-producing lands, first, in Columbia and Peru. Starbucks also said it would cut water usage for green coffee 50% by 2030.
The goals prioritize reducing emissions in how green coffee is grown — which the company says is the largest source of emissions — before addressing the rest of the value chain, such as transportation, roasting or packaging.