Read the full story at Winsight Grocery Business.
HelloFresh Group executives take no small measure of pride behind the notion they’ve developed a disruptive business that has tapped into consumer trends toward convenience, personalization and simplicity, providing meal kits that doubled in sales to about $2.5 billion in U.S. during its last fiscal year.
Hidden inside those boxes are other advantages for the business that U.S. consumers may or not realize: A highly efficiency approach to sourcing, selling and packaging, backed by a corporate commitment to sustainability that its officials say is good for the business and even better for people and the planet, the company said.
