New C2C Certified Product Standard Pushes Companies Beyond Compliance, Toward Leadership

Read the full story at Sustainable Brands.

The corporate sustainability landscape has become an increasingly complex one to navigate in recent years. Interest in environmental, social and governance (ESG) performance has grown considerably — a trend compounded by rising stakeholder expectations around materiality, reporting, disclosure and accountability.

It is against this backdrop that the Cradle to Cradle Products Innovation Institute has released Version 4.0 of its Cradle to Cradle Certified Product Standard. According to the Institute, Version 4.0 is the most ambitious yet in terms of helping companies and product designers find those touchpoints where they can make the most difference and drive meaningful action at scale.

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