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Midwestern regional grocer Meijer is on track to integrate Flashfood’s food waste reduction app into all of its stores by the end of 2021 after facing delays with the rollout due to the coronavirus pandemic, the company said in a press release on Thursday.
Originally, Meijer planned to have the initiative rolled out chainwide by the end of 2020. The Flashfood app, first piloted by Meijer in its Detroit stores in November 2019, reduces food waste by offering customers nearly-expired products at prices discounted up to 50%, which shoppers can order and then pick up at Meijer stores.
So far, the grocer has brought Flashfood to around 240 of its 256 stores, which span six states. Meijer’s food waste efforts address an issue that nonprofit Refed has labeled as an $18.2 billion liability for the grocery industry.