Why Sprite is ditching green bottles

Read the full story in Fast Company.

When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years earlier, and which had become a signature. But today, you’ll see Sprite in new clear bottles rolling out on shelves in California, Florida, and the Northeast. By 2022, all plastic Sprite bottles nationwide will be clear.

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