Colgate Keep Reduces Small Plastic Waste to Make a Big Difference

Read the full story at Waste360.

Good brushing habits add up, but not always in a good way.

Over 495 million adult manual toothbrushes were purchased in the U.S. in 2020 and will likely end up in landfill because they cannot be easily recycled. 

Colgate is working its innovative muscle and magic to change that with the launch of Colgate® Keep. The company has made it their mission to take steps towards addressing this global matter by reinventing the manual toothbrush with a reusable handle to contain 80% less plastic*. 

Colgate® Keep is designed with a snap-on replaceable brush head and a reusable aluminum handle to inspire people to make small steps that add up to significant impact. With availability online and at national retailers, Colgate® Keep is making less plastic more accessible for all looking for easy ways to reduce their plastic waste. 

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