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Kraft Heinz is testing a recyclable paperboard cup for its microwaveable Kraft Macaroni & Cheese product, the company announced. This would be the brand’s first recyclable cup. A new Macaroni & Cheese Shapes variety will be launched using this packaging later this year.
The cup will not have a plastic label on it so that the package is both recyclable and compostable in industrial facilities. Kraft Heinz said the company is working on appropriate labeling to ensure consumers know to recycle the package when they are finished.
This new package helps Kraft Heinz meet its sustainability goals, which include making 100% recyclable, reusable or compostable packaging by 2025. Many other food and beverage manufacturers are working to make their packaging more sustainable. Mondelez, Nestlé, Unilever and PepsiCo all have similar goals.