Could Gen Z Consumer Behavior Make Capitalism More Ethical?

Read the full story in Harvard Business Review.

Large companies like Netflix and Twitter have begun moving cash to Black-owned banks as a sign of support for racial equity. The economic benefits to Black communities of these moves is significant, and research shows consumers in general–and young people in particular–approve of companies that join the “justice deposits” movement. It’s a sign that in order to win over younger consumers, companies need to be attuned to social issues and act appropriately.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: