Read the full story in Harvard Business Review.
Large companies like Netflix and Twitter have begun moving cash to Black-owned banks as a sign of support for racial equity. The economic benefits to Black communities of these moves is significant, and research shows consumers in general–and young people in particular–approve of companies that join the “justice deposits” movement. It’s a sign that in order to win over younger consumers, companies need to be attuned to social issues and act appropriately.
