Hellmann’s Takes on Food Waste in First-Ever Super Bowl Ad

Read the full story at Ad Week.

Imagine a farm three-quarters the size of California that requires the amount of water used in Idaho and Texas combined. Instead of eating the food produced on this farm, however, it’s loaded onto a semitruck every 20 seconds and brought straight to a landfill.

This, according to Dana Gunders, executive director of the nonprofit ReFED, is the current situation in America: The group estimates that between 30% and 40% of all food goes to waste. It’s also the focus of Hellmann’s first ever Super Bowl ad, scheduled to air Sunday, Feb. 7.

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