Cargill Study Finds Sustainability’s Influence On Chocolate Purchase Decisions Continues To Grow In Europe

Read the full story at Candy & Snack Today.

When it comes to cocoa and chocolate, sustainability is taking on increased importance, influencing consumers’ purchase decisions and their perceptions of the brands they buy, according to new research from Cargill Cocoa & Chocolate. The company says consumers look for products with sustainability credentials and are willing to pay more for brands that invest in environmental or social initiatives that align with their beliefs.

The research, which surveyed more than 7,000 consumers across 10 European countries, was designed to gain a deeper understanding of consumers’ sustainability perceptions, intentions and declared behaviors, providing a guidepost for brands as they plot their sustainability journey, the company reports.

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