Small, local brands are on shoppers’ minds, Instacart report finds

Read the full story at Grocery Dive.

Almost one-quarter (23%) of Americans sought out local, small-scale food retailers this year and 14% of shoppers have researched women- or minority-owned establishments,according to Instacart’s “New Year, New Cart” 2021 grocery trends report published Thursday

The report, which compiled results from a survey of 2,050 adults in the U.S. by The Harris Poll, as well as Instacart purchasing data, found that shoppers ordering groceries during the workday is up 32%, sales for alcohol-free spirits is up 195% and sales of items marketed as “Keto” are up 72% from 2019.

Instacart’s findings indicate that consumers are making shifts in their shopping habits as a result of the pandemic and the protests this year focused on racial injustice.

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