Patagonia Wants You to Consider Buying Its Clothing Used This Holiday Season

Read the full story at InStyle.

This Black Friday, Patagonia is encouraging another mental shift with the launch of “Buy Less, Demand More.” Part campaign, part rallying cry, it heralds the next phase in the company’s evolution, including tighter integration of its four-year-old Worn Wear program for used clothing and gear. Now when customers browse for, say, a new V-neck sweater or a pair of running tights on the Patagonia website, they’ll see a button that links to refurbished alternatives on the trade-in platform at a lower price. 

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