Why IKEA is investing in sustainable mobility

Read the full story at GreenBiz.

Swedish home furnishing company IKEA isn’t just focusing on what’s happening inside your home anymore. The company is also thinking about what’s happening in the streets outside. That is, the company is pumping cash into a new sustainable mobility program.

For the company known for its delicious meatballs and DIY shelves, the investment isn’t actually that surprising. It’s about reaching customers — or more specifically, helping customers reach IKEA.

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