Read the full story at Restaurant Dive.
Chipotle today launched a “Real Foodprint” tracker on its app and website that lets diners measure and share the environmental impact of their orders, according to a press release.
The chain partnered with independent researcher HowGood on the digital tool that analyzes five key metrics around the sourcing of Chiptole’s ingredients, including carbon waste, gallons of water, soil health, use of organic land and antibiotics. Customers can post their findings to social media through a Twitter integration.
To raise awareness for the rollout, Chipotle tapped TV personality Bill Nye on a digital spot and TikTok video that explain how the tracker works. The brand is the latest restaurant to jump on the sustainability trend as consumers grow more aware of how food supply chains significantly contribute to environmental degradation and climate change.
