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Carbon is everywhere. Carbon atoms flow through all living organisms, from the atmosphere to the earth to the oceans and back again.
But carbon is also moving constantly through the global economy, which historically has been powered by burning fossil fuels for energy. As a result, carbon dioxide (CO2) and other emissions have risen dramatically since the industrial revolution, presenting a daunting array of challenges for people, planet and prosperity.
As the most prevalent of the greenhouse gases (GHGs), CO2 plays an outsize role in global climate change — for example, it accounted for 81 percent of U.S. emissions in 2018. If human activity, including economic activity, is the primary driver of global warming, it only makes sense that an effective solution must start with changing that behavior. But how does one go about shifting the actions of thousands of businesses around the world?