Why Kroger and Publix are bringing the farm to the grocery store

Read the full post at GreenBiz.

Just like every other retailer, grocery stores are focusing on the customer experience to get people back in store. Grocery delivery was already a rising trend, and the pandemic kicked it into the next gear. In May, U.S. online grocery sales had grown to 40 percent. So grocers including Kroger and Publix are looking at onsite vertical farms as one way to attract consumers.

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