The Laundress Takes the Long-View

Read the full story at Happi.

The Laundress is cleaning up its packaging materials to better care for the planet. Co-founded by Gwen Whiting and Lindsey Boyd in the early 2000s, this lifestyle brand and maker of upscale cleaning and laundry care products announced new sustainability enhancements, including what it calls “bold changes” to drastically reduce its use of virgin plastic and a commitment to carbon offsets. Two years in the making, the plan includes the transition from virgin plastic bottles to 100% post-consumer recycled (PCR) plastic – with the goal of eliminating the use of more than 130,000 lbs. of virgin plastic within the first year.

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