Read the full post from the NRDC.
As part of Food Matters in Baltimore, an initiative led by the City of Baltimore and NRDC, one of our goals has been to increase resident awareness about food waste and solutions. But, as is often the case, food waste prevention has been the toughest topic to address in Baltimore—preventing food waste is both hard to measure and difficult to connect with broader food system issues. Baltimore City is the largest municipality in the state of Maryland, with 63% of Baltimoreans identifying as Black/African American. Roughly one quarter (24%) of residents live below the federal poverty line and an estimated one third of the city population deals with food insecurity (Census Data, 2019). To increase awareness about food waste in Baltimore, we created culturally appropriate resources, that are now available for use by other organizations, and governments.
To do so, we looked to previous campaigns for inspiration—like the World War I era food waste reduction education campaign launched by the Food Administration in the 1910s (and relaunched in WWII). We loved the vibrant, colorful images, and the compelling messaging on the posters, but wanted to adapt them to be appropriate today, particularly since they were crafted during a time when racial discrimination, traditional gender roles and misogyny permeated public advertisement.