Allbirds wants people to understand their sneakers’ carbon footprint like they do calories in food

Read the full story at CNBC.

Allbirds is labeling its shoes with their carbon footprint in the hope that other companies will follow suit and lead to a reduction in greenhouse gas emissions.

Climate change and carbon emissions are difficult topics for consumers to understand, compared to plastic pollution, which appears more tangible according to Allbirds’ sustainability lead Hana Kajimura.

The fashion industry contributed 4% of global greenhouse gas emissions in 2018, per a McKinsey estimate.

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