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Zero Grocery, an online grocer that sells products in reusable containers, has raised $3 million in seed funding, bringing the company’s total funding to $4.7 million, according to a company blog post. Venture capital firm 1984 was the largest funder, Zero’s CEO and Founder Zuleyka Strasner said in the post.
The e-grocer delivers plastic-free food packed in glass jars, boxes and other containers. A membership costs $25 a month and includes free delivery, and non-members can get groceries delivered for $7.99 per order.
Based in Berkeley, California, Zero Grocery is the latest example of a retailer that’s cutting down on its use of plastic. The company pursued its latest rounds of funding amid the COVID-19 pandemic as demand soared, and the startup team scrambled to keep up with the growth in its customer base.
